Welcome to Describy

The Digital Product Passport (DPP) is the digital representation of a physical item. It should be easily accessible via QR code or NFC. The DPP includes comprehensive information about the product, such as its composition, dimensions, and available spare parts.
Additionally, it provides details on the product's environmental impact, including its carbon footprint, energy efficiency, durability, repairability, and end-of-life recycling options.

Describy simplifies regulatory compliance by handling the intricacies of current and future regulations, so you don't have to.
Our digital product passport portal, DPP-Portal.eu, and secure APIs enable manufacturers, resellers, refurbishers, fixers ... to manage product data seamlessly.
We stay ahead of the European ESPR regulation, ensuring that our solutions are always up-to-date with the latest requirements. With Describy, you can focus on your core business activities while we take care of the regulatory details, providing expert guidance and tools to keep you compliant effortlessly.
Our involvement in European Parliament discussions and reflection groups ensures that our platform adapts to any regulatory changes, giving you peace of mind.

The Digital Product Passport (DPP) affects a wide range of stakeholders throughout a product's lifecycle, which can be grouped into three main categories:
- Economic actors
- Authorities
- End users
Economic actors include manufacturers , who are responsible for creating and updating the DPP for their products; importers, who must ensure that products from non-EU countries comply with DPP regulations; distributors, who provide consumers with access to DPP information, such as displaying a QR code on product packaging; resellers, who ensure that their customers have access to all relevant product information, including in distance selling; and circular economy operators like recyclers, repair companies, and reuse businesses, who use DPP information to optimize their activities and identify high-value reusable products.
Authorities include market surveillance authorities, who use the DPP to check product compliance with regulatory requirements and identify non-compliant products, and customs, who can use the DPP to control imported products and combat counterfeiting.
End users include consumers, who can access DPP information to make more informed purchasing decisions and choose more sustainable products, and professional users, such as businesses and organizations, who can use the DPP to better manage their purchases and ensure product sustainability.
In summary, the DPP is a tool that impacts all actors involved in the production, distribution, use, and recycling of products, aiming to create a more transparent and sustainable system for everyone.

The DPP will be gradually implemented for various product categories. The first categories to be affected will include batteries, textiles, and electronics. The DPP is expected to come into effect between 2027 and 2030.

The Digital Product Passport (DPP) aims to bring several key benefits to various stakeholders. For consumers, it will provide transparent and detailed information about the products they purchase, including the origin of raw materials, resource consumption, water usage, waste during manufacturing, transport emissions, packaging, repairability, reconditioning, and recyclability.
This will enable them to make more informed and sustainable purchasing decisions. The DPP is also expected to facilitate repairs and recycling by providing necessary information. For businesses, the DPP can enhance supply chain transparency and traceability, potentially leading to a competitive edge for early adopters in sustainability and transparency. It can also help businesses in meeting increasing consumer expectations for ecodesign, safety, and supply chain transparency. Furthermore, the DPP could help combat counterfeiting by improving product authentication. For regulatory authorities, the DPP will provide better access to product information for verification and control purposes. More broadly, the DPP is a key tool in promoting sustainability and circularity, supporting the transition towards a circular economy. By providing a basis for comparing products based on their environmental sustainability, the DPP should incentivize both consumers and public authorities to make more sustainable choices.
It is also expected to improve collection rates for product groups with significant reuse and remanufacturing potential by enhancing information on take-back systems and end-of-life practices.

Each product affected by the regulations will have a unique identifier (which could be a QR code or comparable technology) that, when scanned, will provide access to the DPP.
This electronically accessible digital record will contain a structured collection of data about the product.
The specific information included will be defined through Delegated Acts for different product categories, but it is expected to cover aspects like performance, durability, composition, potential for reuse and repair, environmental impact, and the origin of materials. The DPP will likely be linked to a European registry where this information is stored.
Manufacturers will be responsible for ensuring the DPP exists, is complete, accurate, and that a backup is maintained. They will also need to provide a digital copy of the data carrier to distributors and online marketplaces selling their products. The DPP aims to make product information easily accessible to consumers, businesses, and regulatory authorities.
While the mandatory data will be standardized and fixed by regulations, there might also be scope for including non-obligatory information on a voluntary basis by economic operators. The access to mandatory DPP data should be free of charge. The DPP is envisioned as a system where accessing data through a data carrier on the product leads to information stored in an underlying information system.
The European Commission expects DPPs to appear on the market starting in 2026/2027.